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Test Understanding Users: People and Research
Agenda
1st QUESTION: What type of research studies general trends and large-scale behaviors?
Quantitative Research
Qualitative Research
Market Research
Documentary Research
2nd QUESTION: What is a User Persona?
A specific real customer
A fictitious and detailed portrait representing a user type
A company employee
A key stakeholder
3rd QUESTION: Why do you prefer to use fictitious personas instead of real individual users?
To save money
To avoid lawsuits
To avoid individual bias
To do it faster
4th QUESTION: What element is at the heart of everything in agile development?
The budget
The technology
The boss
The user
QUESTION 5: What type of question should be avoided in qualitative research?
Open-ended questions
Yes or no questions
Questions about the past
Frustration questions
6th QUESTION: What does a User Persona profile include besides demographic data?
Name only
Age only
A social security number
Problems, goals and motivations
7th QUESTION: What is the purpose of user segmentation?
To exclude all users
To complicate the design
To define different groups to be served by the product
To increase the price
8th QUESTION: What does qualitative research allow versus quantitative research?
To measure how many users there are
To calculate the exact profit
To predict the future
To understand why behaviors are occurring
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