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Test Services Marketing and Promotion
Agenda
1st QUESTION: What element of the 4 P's defines how the image service offer is communicated?
Product and its visual packaging
Marketplace or distribution channels
Promotion and communication messages
Psychological pricing exclusively
2nd QUESTION: What should the price of the image consulting service reflect?
Personal brand positioning
Operational costs only
Fashion of the moment without analysis
The number of followers in networks
3rd QUESTION: What is an example of a Plaza channel mentioned to sell the service?
Cable television
Alliances with beauty salons
International trade shows only
Paid advertising
4th QUESTION: What is the role of the image consultant's personal image?
Is the primary marketing material and living business card
It is irrelevant if the service is good
Only matters in photo shoots
Must be extravagant to attract attention
QUESTION 5: What type of social media content is recommended to gain traction?
Only photographs of outfits of the day
Publications on the advisor's private life
Educational content and before-and-after cases with permission
Polls on political issues
QUESTION 6: What kind of partnerships are proposed as growth accelerators?
Exclusively with direct competitors
With streaming platforms
With banks and insurance companies on a mandatory basis
With gyms, beauty clinics or clothing boutiques
7th QUESTION: What tactic helps to turn current customers into brand ambassadors?
Charge referral fees
Reduce post-service contact
Avoid personal relationships with clients
Implement incentives for referrals and exceeding expectations
8th QUESTION: In networking, which events should be attended as a priority?
To any fashion event with other consultants
To events where the ideal customer is
To internal team meetings
To trade shows unrelated to the service
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