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Test SWOT Analysis and Market Strategy

1ST QUESTION: Which elements of the SWOT are internal controllable factors?

Strengths and Weaknesses
Opportunities and Threats
Weaknesses and threats
Strengths and Opportunities

2nd QUESTION: What is an example of a strength mentioned in the situational diagnosis?

Fear of public speaking
Language proficiency to serve expatriates
Economic recession
Competitor saturation

3rd QUESTION: What is recommended to mitigate the personal shortcomings detected?

Ignoring weaknesses so as not to become demotivated
To always hire third parties to supply them
To design training plans
Postpone strategic decisions indefinitely

4th QUESTION: Which pair corresponds to external factors of the environment in the SWOT matrix?

Strengths and Weaknesses
Strengths and Capabilities
Weaknesses and Resources
Opportunities and Threats

5th QUESTION: What is the most common mistake of the novice assessor ?

Accurately define the Ideal Client
To invest in technological tools
Wanting to cater to everyone
To offer a Unique Value Proposition

QUESTION 6: According to the competition analysis, what is the purpose of observing colleagues?

Copying best-selling offers
Pricing identical to colleagues
Publicly criticize competitors
Finding market niches and differentiating yourself

7th QUESTION: Defining the Ideal Customer mainly allows what action?

Sell the same to all segments
Adapting language, brand aesthetics and communication channels
Avoid niche segmentation
Reduce investment in customer service

8th QUESTION: When crossing SWOT variables in the face of a recession, what specific strategy is proposed?

Launch a "closet optimization" service to teach how to do more with less
Increase prices to filter customers
Avoid new proposals until the crisis is over
Change niche every month to try your luck

This test is only available for students who have purchased the course

INCORRECT QUESTIONS

Is there any error or improvement?

Where is the error?

What is the error?

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