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Test SWOT Analysis and Market Strategy
Agenda
1ST QUESTION: Which elements of the SWOT are internal controllable factors?
Strengths and Weaknesses
Opportunities and Threats
Weaknesses and threats
Strengths and Opportunities
2nd QUESTION: What is an example of a strength mentioned in the situational diagnosis?
Fear of public speaking
Language proficiency to serve expatriates
Economic recession
Competitor saturation
3rd QUESTION: What is recommended to mitigate the personal shortcomings detected?
Ignoring weaknesses so as not to become demotivated
To always hire third parties to supply them
To design training plans
Postpone strategic decisions indefinitely
4th QUESTION: Which pair corresponds to external factors of the environment in the SWOT matrix?
Strengths and Weaknesses
Strengths and Capabilities
Weaknesses and Resources
Opportunities and Threats
5th QUESTION: What is the most common mistake of the novice assessor ?
Accurately define the Ideal Client
To invest in technological tools
Wanting to cater to everyone
To offer a Unique Value Proposition
QUESTION 6: According to the competition analysis, what is the purpose of observing colleagues?
Copying best-selling offers
Pricing identical to colleagues
Publicly criticize competitors
Finding market niches and differentiating yourself
7th QUESTION: Defining the Ideal Customer mainly allows what action?
Sell the same to all segments
Adapting language, brand aesthetics and communication channels
Avoid niche segmentation
Reduce investment in customer service
8th QUESTION: When crossing SWOT variables in the face of a recession, what specific strategy is proposed?
Launch a "closet optimization" service to teach how to do more with less
Increase prices to filter customers
Avoid new proposals until the crisis is over
Change niche every month to try your luck
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