1st QUESTION: What is anchoring according to the text?
QUESTION 2: Based on the TV example, why might 1,200 euros seem cheap?
3rd QUESTION: What is meant by internal reference price?
QUESTION 4: What is the effect of showing crossed-out prices (100 euros and then 70 euros)?
5th QUESTION: What happens when there is no previous experience with an innovative and unique product?
QUESTION 6: When moving cities, what happens to our real estate price anchors?
7th QUESTION: How do consumers usually evaluate prices based on text?
QUESTION 8: What does the mind look for when using the anchor to judge prices?
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