QUESTION 1: What does bundling describe according to the text?
QUESTION 2: What change of perception does bundling generate in the customer?
3rd QUESTION: Why can bundling costs reduce the pain of paying?
4th QUESTION: What is emphasized by offering a package discount?
5TH QUESTION: When are complements offered cross-sold according to the text?
6th QUESTION: Why is it effective to offer a screen protector or insurance when buying a smartphone?
7th QUESTION: What is the effect of suggesting items that logically complement the initial purchase?
8TH QUESTION: How does clustering simplify decision making?
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