QUESTION 1: What is satisfaction from the psychological perspective described?
QUESTION 2: What happens when perceived performance equals or exceeds expectations?
3rd QUESTION: According to the text, why can the same offer satisfy one customer and disappoint another?
4th QUESTION: In Mano and Oliver's model (1993), what are the axes that shape the consumer experience?
QUESTION 5: What condition describes incomplete satisfaction according to the text?
QUESTION 6: How does the text define perceived quality?
7TH QUESTION: What is the effect of fully delivering on the brand promise?
8th QUESTION: According to the summary, what does consumer satisfaction mainly depend on?
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