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Test Designing effective surveys
Agenda
1st QUESTION: Why is it advisable to divide the questionnaire into multiple pages or sections?
To reduce respondent fatigue and abandonment
To make the questionnaire longer
To hide mandatory questions
To eliminate the need to write clear questions
QUESTION 2: What does conditional logic or page breaks allow in a survey?
To assign automatic rewards
To measure intensity of opinion with scales from one to five
To increase the number of mandatory open-ended questions
To personalize the tour by skipping irrelevant questions based on responses
QUESTION 3: What type of question is ideal for quickly gauging the intensity of an opinion?
Open paragraph questions
Scale questions, e.g. from one to five
Multiple choice questions without categories
Drag ranking questions
4th QUESTION: In which part of the questionnaire should open-ended questions be placed so as not to discourage participation?
At the beginning before any closed questions
Towards the end, when the user has already invested time
Randomly distributed in each section
In the middle mixed with random scales
QUESTION 5: What is one risk of offering cash as the only incentive?
Biasing data by attracting rushed or dishonest responses
Reducing sample size due to lack of interest
Increased questionnaire duration
Inability to use conditional logic
QUESTION 6: What type of incentive is recommended to filter out participants with genuine interest?
Gift cards from unrelated brands
Brand-related incentives such as coupons or access to exclusive content
Cash given to everyone equally
Random rewards with no connection to the product
7th QUESTION: How does conditional logic improve data quality?
Eliminating all optional questions
Increasing the total number of questions displayed
Keeping the survey relevant by skipping questions that do not apply
Forcing open-ended questions
8TH QUESTION: According to the text, what practice helps to respect the user's time and keep the survey short?
Add more multiple choice questions
Requesting extensive comments in all sections
Repeat questions to confirm answers
Use sections and conditional logic to show only what's relevant
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