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Test Evaluating traffic sources and quality
Agenda
QUESTION 1: Which channel in the acquisition report corresponds to users directly typing the site URL?
Organic search (search engines)
Direct (write the URL)
Referral (links on other sites)
Social (social networking)
QUESTION 2: Why is organic traffic usually considered high quality according to the text?
Because it comes from paid ads that guarantee sales
Because it is generated out of curiosity and unintentional entertainment
Because it denotes an active intention to seek an offered solution
Because it always has the highest volume of visits
QUESTION 3: When analyzing landing pages, what pattern indicates an educational intent?
Organic users land on how to repair X type guides
Most reach the contact page
Landed on home page without interaction
The main entry is a product card
4th QUESTION: What complementary tool is mentioned to recover visibility of queries in the face of the not provided?
Google Docs
Google Drive
Google Tag Manager
Google Search Console
QUESTION 5: Why can traffic volume be considered a vanity metric if analyzed in isolation?
Because volume always implies high quality users
Because it doesn't necessarily translate into actual sales or conversions
Because it reduces the cost per click of campaigns
Because it improves SEO automatically
QUESTION 6: What can cross-referencing traffic source with geographic location reveal?
All visitors convert equally regardless of the country
That organic traffic always outperforms social in all markets
That a country can bring many visitors but 0% sales due to barriers such as exchange rate
That volume eliminates the need to segment by location
7TH QUESTION: Which channel tends to reflect users in browsing mode with less immediate purchase intent?
Social
Organic
Direct
Referred to
QUESTION 8: According to the text, what type of visitors is preferable to attract in order to maximize results?
Lots of curious people with no transactional intent
Traffic bots to inflate metrics
Visitors from countries with lower purchasing power
Lower number of visitors with high capacity and willingness to buy
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