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Test Fundamentals and techniques of Neuromarketing

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QUESTION 1: What technique more accessible than fMRI detects electrical activity of brain waves?

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QUESTION 2: What is the fundamental goal of neuromarketing according to the text?

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3rd QUESTION: Which tool allows to visualize with precision specific areas of the brain activated by a stimulus?

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QUESTION 4: What bias is eliminated when assessing the consumer's biological response?

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QUESTION 5: What does neuromarketing assume about purchasing decisions?

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QUESTION 6: What is eye tracking used for in neuromarketing?

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QUESTION 7: What is the goal in identifying elements that activate reward centers or generate subconscious rejection?

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8TH QUESTION: What advantage do these techniques offer over asking the consumer directly?

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