QUESTION 1: Who is singled out as a forerunner in merging psychology and economics in understanding the consumer?
QUESTION 2: According to Katona, besides economic capacity, what does consumption depend on?
3rd QUESTION: What was Walter Dill Scott's initial approach in applying psychology to advertising?
QUESTION 4: What did John Watson contribute to the advertising field from behaviorism?
QUESTION 5: What describes the Nicosia decision model proposed in 1966?
QUESTION 6: In the text, how is motivation defined in relation to purchasing?
7th QUESTION: How is the act of consumption conceived in the structuralist approach mentioned above?
8th QUESTION: Where does the success of a marketing strategy lie according to the text?
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