QUESTION 1: What do models such as Howard and Sheth's propose about the consumer?
QUESTION 2: What are examples of input stimuli in the consumer's system according to the text?
QUESTION 3: What describes the internal "filter" through which inputs pass?
4th QUESTION: What role do exogenous variables such as culture and class play?
QUESTION 5: According to Engel, Kollat and Blackwell, what factor is central to brand choice?
QUESTION 6: What does "output" represent in the model described?
7th QUESTION: How does brand recognition play a role in the decision?
QUESTION 8: What is the relationship between prior learning and brand loyalty?
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