QUESTION 1: What is the phenomenon whereby price shapes expectations that alter response to the product called?
QUESTION 2: What concept explains the satisfaction that comes from buying at a good price rather than from the product?
QUESTION 3: What do consumers use as an internal reference to evaluate whether a price is good?
QUESTION 4: Why do prices like 9.99 make a product look cheaper?
5th QUESTION: In blind tests with the same beverage and different prices, what was observed?
6th QUESTION: Why are discounts for specific segments particularly effective?
7th QUESTION: According to the text, what happens to performance when you consume a discounted product knowing that you paid less?
8th QUESTION: In addition to its financial aspect, what is the role of price according to the text?
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