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Test Priming and Cognitive Fluency

Q1: What does priming describe according to the text?

QUESTION 2: What associations can the color green trigger in a product context?

3rd QUESTION: How does cognitive fluency influence the evaluation of information?

QUESTION 4: What effect do hard-to-read typefaces have on instructions?

QUESTION 5: What is the effect of the mere exposure effect?

6th QUESTION: What does the text recommend to take advantage of marketing fluency?

7th QUESTION: What is prototypicality applied to web design?

8th QUESTION: What causes disfluency in decision making?

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