Q1: What does priming describe according to the text?

A conscious technique of persuasion based on rational arguments
An unconscious psychological process where one stimulus affects the response to a subsequent stimulus
A memory bias that prevents learning new information
A statistical method to segment audiences

QUESTION 2: What associations can the color green trigger in a product context?

Repeated exposure only improves memory, not preferences
The less we see of something, the more appealing it is for novelty
Repeated viewing of an ad always reduces its effectiveness
The more we see something, the easier it is to process it and the more we like it