1st QUESTION: What does the principle of reciprocity state according to the text?
2nd QUESTION: What is the effect of unsolicited favors according to the studies mentioned above?
QUESTION 3: How do firms use reciprocity in marketing according to the text?
4th QUESTION: What is the long-term reciprocity according to the text?
QUESTION 5: What example does the text cite as an unsolicited favor that influences purchases?
6th QUESTION: What is the effect of offering useful free content according to the text?
7TH QUESTION: What practice strengthens the emotional bond with the customer?
8th QUESTION: According to the text, what should reciprocity in marketing not be?
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