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Test Profile of the new digital consumer

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QUESTION 1: How is the hyper-connected consumer described in the text?

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2nd QUESTION: What do you do when a platform is slow or cumbersome?

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3rd QUESTION: What information do you seek to validate your choice before you buy?

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QUESTION 4: What happens when a bad experience is shared in networks?

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QUESTION 5: What should companies offer in the face of customer power in networks?

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6TH QUESTION: What does this consumer prioritize over platform loyalty?

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7th QUESTION: What is your pre-purchase research process like?

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8th QUESTION: How has the power asymmetry between brand and customer changed?

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