1st QUESTION: When does the buying process actually begin according to the text?
QUESTION 2: What kinds of stimuli can trigger problem recognition?
3rd QUESTION: What factor determines the strength of consumer motivation?
4th QUESTION: In the example of the professional and the computer, when does it become urgent to act?
QUESTION 5: Which sources of information are the most influential in terms of credibility?
6TH QUESTION: What is NOT a category of information sources mentioned?
7th QUESTION: How does the consumer process the information during the search?
8TH QUESTION: When there is a discrepancy between brand promise and user forums, which way does the market perception lean?
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