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Test Sensory Marketing: Beyond Sight
Agenda
1st QUESTION: What effect does a fast tune in a fast food restaurant have according to the text?
Accelerate customer flow
Decrease taste perception
Invites to stay longer
Reduce sales volume
QUESTION 2: What does auditory marketing pursue with the use of melodies and rhythms?
Complementing decoration only
Inducing moods that favor purchase
Prevent customer from hearing street noises
Substitute store lighting
3rd QUESTION: What is the purpose of using characteristic sounds such as amplified crackling in advertisements?
Distract the consumer from reading prices
Hide product flaws
Evoking freshness and activating desire via auditory memory
Increase the overall volume of the environment
4th QUESTION: Why is smell a powerful tool for subliminal persuasion?
Easiest sense to measure
Allows to identify colors with precision
Perceived the same in all cultures
Connect directly with the limbic system of emotions and memory
QUESTION 5: What is the effect of allowing the customer to touch the product?
Increases the sense of ownership and facilitates purchase
Decreases perception of quality
Makes background music unnecessary
Reduce dwell time
QUESTION 6: What scent is proposed in a bookstore and for what purpose?
Smell of freshly baked bread for quick sales
Aroma of freshly brewed coffee for leisurely reading
Gasoline fragrance to evoke modernity
Lavender scent to accelerate turnover
QUESTION 7: What does the texture, temperature or weight of an object communicate?
Hidden discounts
Accurate color
Quality and robustness
Inventory availability
8th QUESTION: When are scents typically released to maximize their impact?
In evening hours only
Holidays only
Only at the opening of the store
During peak hours to attract passersby
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