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Test Sensory representation systems
Agenda
1st QUESTION: Which sensory channel best processes images, colors, and graphic design?
Visual
Auditory
Kinesthetic
Olfactory
2nd QUESTION: What strategy is most suitable for an auditory audience?
Brochures with high visual impact
Use of podcasts and persuasive verbal language
Interactive events and displays
Virtual reality without sound
QUESTION 3: What characterizes kinesthetic learners?
Prefer graphics and infographics
Focus on words and dialogues
Need experiences, movement and physical sensations
Memorize by rhymes
QUESTION 4: Before a campaign, why is it vital to evaluate the control group?
To reduce advertising budget
To increase the number of channels used
To ensure that your rendering system matches the ad format
To design an attractive logo
QUESTION 5: What will happen if a radio ad is tested on a largely visual group?
Results will be poor due to channel incompatibility
Maximum impact will be achieved without adjustments
No difference from a visual ad
Conversion rate will double
6th QUESTION: What does a kinesthetic audience need to connect with a brand?
A vibrant color palette
Product testing and experiential experiences
A catchy jingle
A brief slogan
QUESTION 7: What is the benefit of aligning the campaign channel with the sensory profile?
Reduce the number of competitors
Ensures virality in social networks
Allows accurate measurement of real impact
Decrease the cost of production to zero
QUESTION 8: For a visual audience, what elements should a campaign prioritize?
Charismatic speaker
Rhyming script
Tactile experiences
Striking aesthetics and graphic design
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