1st QUESTION: What emotion does the word "free" elicit compared to a simple discount?
2nd QUESTION: Why does zero price simplify the purchase decision?
QUESTION 3: What kind of behavior can a free product generate?
QUESTION 4: How are the defects of a free item perceived?
5th QUESTION: What have experiments shown when going from 1 cent to zero?
6th QUESTION: In the choice between a very cheap luxury and a free standard, what does the majority choose?
7th QUESTION: What bias explains the effectiveness of free shipping or gift with purchase?
8th QUESTION: What makes free a tool of mass attraction?
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