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Test The power of stories in marketing
Agenda
1st QUESTION: What does storytelling do that feature advertising does not accomplish according to the text?
List technical specifications comprehensively
Drastically reduce the price of the product
Evoking emotions and explaining how it fits into the consumer's life
Increasing the number of distribution channels
QUESTION 2: What element should a captivating marketing story begin with?
Conflict reflecting a common public problem
Detailed description of the product and its price
Summary of celebrity testimonials
List of technical features
QUESTION 3: How does the text describe the purpose of contrast in the narrative?
Add accurate technical information to convince with data
Introduce humor to distract from product weaknesses
Present several unrelated scenarios to surprise
Highlighting the gap between the current situation and the ideal future or opposing emotional states
QUESTION 4: According to the text, what characterizes the climax of the story?
A logical explanation of the inner workings of the product
A moment of revelation with strong emotional impact
An abrupt cut that avoids showing the product
A price comparison with the competition
QUESTION 5: When telling a story, what is being sold in addition to an object?
An experience, an aspiration or an identity
A discount coupon and free shipping
An extended lifetime guarantee
A package of additional accessories
QUESTION 6: Why should characters act as a mirror to the audience?
To look aesthetically impeccable in front of the camera
Because the consumer feels the message as personal and is more engaged
To facilitate filming with fewer shots
To comply with advertising regulations
QUESTION 7: What process is necessary to create characters with which the audience can identify?
Sign deals with celebrity models
Invest in advanced special effects
Thoroughly investigate values and problems of the target audience
Copy scripts that worked for other brands
8TH QUESTION: What is the advantage of using common protagonists in advertising, according to the text?
Allows to reduce production costs
Facilitates geographic segmentation of the campaign
Generates authenticity that resonates and makes the journey feel like your own, increasing product relevance
Increases organic reach on social media
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