1ST QUESTION: What usually outweighs logic in purchasing decisions, according to the text?
QUESTION 2: What does the example of the expensive watch in the text illustrate?
3rd QUESTION: After making an emotion-driven decision, what does the consumer usually do?
QUESTION 4: What should marketers do according to the text to support emotional decisions?
QUESTION 5: How are attitudes toward a brand or product largely formed?
QUESTION 6: What is the effect of a positive experience with a service?
7th QUESTION: What can cause a bad direct experience?
8th QUESTION: How can the perception of value of the same item be manipulated?
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