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Test The value of transparency and long-term reciprocity
Agenda
1st QUESTION: Why does honesty act as a competitive differentiator in saturated markets?
Because it builds credibility in the face of inflated competitor promises
Because it allows to promise more than what is delivered
Because it automatically reduces production costs
Because it eliminates the need for customer service
2nd QUESTION: What practice does ethical marketing require according to the text?
Avoid false or unverifiable claims and don't exaggerate benefits
Pricing below cost
Use sensational headlines to attract clicks
Hide product limitations so as not to scare off customers
QUESTION 3: What happens when a company transparently admits its limitations?
Loses any chance to compete
Consumer skepticism increases
Gains credibility and strengthens the business relationship
Irreversibly decreases loyalty
QUESTION 4: How does the text define quality in relation to the brand promise?
Surprise with unannounced features
Always exceed expectations with bold advertising
Delivering more than promised at all costs
Giving exactly what was offered
QUESTION 5: What is the effect of providing value first under the principle of reciprocity?
Generates a positive psychological debt that inclines to return the favor
Makes all transactions unique
It eliminates competition immediately
Reduces customer satisfaction
6th QUESTION: What is the consequence of using clickbait that does not meet expectations?
Improve long-term brand reputation
Causes immediate loss of trust that is difficult to regain
Increase customer loyalty
Generates a virtuous cycle of mutual support
7TH QUESTION: How does reciprocity differ from one-time transactions?
Seeks to close quick sales without further relationship
Benefits only the company and not the customer
Builds an ongoing beneficial relationship that is difficult to break by competitors
Relying on hiding agendas to persuade
QUESTION 8: What approach is recommended to protect reputation and trust?
Apply sport psychology to optimize capabilities
Use curiosity gap to maximize click-throughs
Promising more than can be delivered to capture attention
Opt for clarity and consistency between what is advertised and the actual experience
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