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Test Trust and friction in e-commerce

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1st QUESTION: What three pillars must ensure security for a user to complete an online purchase according to the text?

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2nd QUESTION: What specific actions should platforms offer to build buyer confidence?

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3rd QUESTION: What major frictions need to be eliminated to reduce online buyer uncertainty?

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4th QUESTION: What strategy is key to mitigate the psychological barriers derived from the lack of physical contact?

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QUESTION 5: What is the basis for loyalty in the digital environment according to the text?

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6th QUESTION: What is the effect of a smooth UX and that the product delivers what is promised?

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7th QUESTION: What is the objective of Social CRM in the new model described?

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8th QUESTION: What do tools such as chatbots and social media support contribute to Social CRM?

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