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Test Sales promotions
Agenda
QUESTION 1: WHAT IS SALES PROMOTION?
Actions aimed at customer service
Actions aimed at disseminating a company's products or services
Actions aimed at the production of goods and services
None of the above
QUESTION 2: WHICH PROMOTIONAL TOOL FOCUSES ON SPREADING A PROMOTIONAL MESSAGE THROUGH TRADITIONAL MEDIA?
Advertising
Personalized sales
Public relations
None of the above
QUESTION 3: WHAT PROMOTIONAL STRATEGY INVOLVES ESTABLISHING DIRECT CONTACT WITH POTENTIAL CUSTOMERS AND RESPONDING TO THEIR QUESTIONS AND OBJECTIONS?
Sales promotions
Personalized sales
Digital marketing
None of the above
QUESTION 4: WHAT ASPECT SHOULD WE CONSIDER WHEN SELECTING COMMUNICATION CHANNELS IN A PROMOTION STRATEGY?
Identify the demographic characteristics and buying behaviors of the target market
Intuition or personal preference
Use all available communication channels without evaluating their relevance
None of the above
QUESTION 5: WHAT IS THE MAIN OBJECTIVE OF SALES PROMOTIONS?
Consolidate customer loyalty in the long term
Increase brand visibility and recognition in the market
Stimulate demand and increase sales on a temporary basis
All of the above
QUESTION 6: WHICH PROMOTIONAL TOOL FOCUSES ON ACTIVITIES DESIGNED TO CREATE AND MAINTAIN A CONSISTENT IMAGE OF AN ORGANIZATION, BRAND OR INDIVIDUAL?
Advertising
Personalized sales
Public relations
None of the above
QUESTION 7: WHAT IS THE PURPOSE OF ANALYZING THE RESULTS OF PROMOTION ACTIONS?
Evaluate the effectiveness of promotional strategies and tactics
It has no purpose
Limit actions as necessary
None of the above
QUESTION 8: WHAT IS IMPORTANT TO CONSIDER IF WE SEE THAT CERTAIN TACTICS ARE NOT GENERATING THE EXPECTED RESULTS?
Ignore the results and continue with the same tactics
Blame external factors for the results
Make changes in the message, communication channel or market segmentation
None of the above
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