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QUESTION 1: WHAT IS SALES PROMOTION?

QUESTION 2: WHICH PROMOTIONAL TOOL FOCUSES ON SPREADING A PROMOTIONAL MESSAGE THROUGH TRADITIONAL MEDIA?

QUESTION 3: WHAT PROMOTIONAL STRATEGY INVOLVES ESTABLISHING DIRECT CONTACT WITH POTENTIAL CUSTOMERS AND RESPONDING TO THEIR QUESTIONS AND OBJECTIONS?

QUESTION 4: WHAT ASPECT SHOULD WE CONSIDER WHEN SELECTING COMMUNICATION CHANNELS IN A PROMOTION STRATEGY?

QUESTION 5: WHAT IS THE MAIN OBJECTIVE OF SALES PROMOTIONS?

QUESTION 6: WHICH PROMOTIONAL TOOL FOCUSES ON ACTIVITIES DESIGNED TO CREATE AND MAINTAIN A CONSISTENT IMAGE OF AN ORGANIZATION, BRAND OR INDIVIDUAL?

QUESTION 7: WHAT IS THE PURPOSE OF ANALYZING THE RESULTS OF PROMOTION ACTIONS?

QUESTION 8: WHAT IS IMPORTANT TO CONSIDER IF WE SEE THAT CERTAIN TACTICS ARE NOT GENERATING THE EXPECTED RESULTS?

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