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Test The communication channel in persuasion
Agenda
QUESTION 1: Which channel is most persuasive for important messages?
Audiovisual media
Written media
Face-to-face communication
Social networks
2nd QUESTION: What type of medium is most effective for complex messages?
Newspapers and magazines
Social platforms
Short videos
Print media
QUESTION 3: What effect does direct experience have on the formation of attitudes?
Facilitates constant change
Generates weak attitudes
Creates unstable attitudes
Produces more resilient attitudes
QUESTION 4: What medium can be more persuasive for simple messages?
Print media platforms
Audiovisual media
Academic books
Scientific articles
QUESTION 5: What advantage does face-to-face communication offer?
Allows for an attractive graphic design
Offers musical messages
Facilitates interaction and adaptation
Allows you to hide emotions
QUESTION 6: How does the digital age influence persuasion?
Limits customization
Prevents emotional connection
Eliminates nonverbal cues
Combines interactivity and personalization
QUESTION 7: What characteristic favors the central processing route?
Low emotional involvement
Use of music and images
High complexity of the message
Absence of visual content
QUESTION 8: What types of attitudes tend to be more resistant to change?
Those formed by repetition
Those obtained in networks
Those formed by indirect experience
Those formed by direct experience
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INCORRECT QUESTIONS
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