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Test The persuasive audience: characteristics and implication
Agenda
QUESTION 1: Which age group is most likely to change attitudes?
Older adults
Adolescents under 15 years of age
Young adults
People over 65 years of age
2nd QUESTION: What types of arguments are most convincing to people with high intelligence?
Emotional and brief arguments
Visual and striking arguments
Logical and well-founded arguments
Repetitions and humor
QUESTION 3: What is the effect of a positive mood on persuasion?
Increases resistance to the message
Produces automatic rejection
Facilitates peripheral persuasion
Prevents any type of persuasion
QUESTION 4: What level of self-esteem most favors persuasion?
High self-esteem
Low self-esteem
Moderate self-esteem
Zero self-esteem
QUESTION 5: What happens when personal involvement with the topic is high?
They process information superficially
The quality of the arguments becomes key
They only react emotionally
They ignore the message completely
QUESTION 6: What message characteristics influence when there is low involvement?
The content of the message
The distribution channel
The source of the message
Surface signs
QUESTION 7: What effect does distraction have on the audience when receiving a message?
Improves message understanding
Allows for deep reflection
Can make weak arguments seem convincing
Causes any argument to be rejected
QUESTION 8: What happens if the message is complex and the audience has low intelligence?
In-depth analysis is facilitated
Can be equally effective
Increases resistance to the message
May not be well understood and may not persuade
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