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Test The persuasive audience: characteristics and implication

QUESTION 1: Which age group is most likely to change attitudes?

2nd QUESTION: What types of arguments are most convincing to people with high intelligence?

QUESTION 3: What is the effect of a positive mood on persuasion?

QUESTION 4: What level of self-esteem most favors persuasion?

QUESTION 5: What happens when personal involvement with the topic is high?

QUESTION 6: What message characteristics influence when there is low involvement?

QUESTION 7: What effect does distraction have on the audience when receiving a message?

QUESTION 8: What happens if the message is complex and the audience has low intelligence?

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