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Test The persuasive message: content, structure and emotional appeals

QUESTION 1: What aspect of the message is most influential when the audience is motivated?

QUESTION 2: What type of message is most effective if the audience already supports the position?

QUESTION 3: What effect occurs when the information at the end of the message has a greater impact?

QUESTION 4: What makes a fear appeal more persuasive?

QUESTION 5: What is a necessary condition for a fear-inducing message to be effective?

QUESTION 6: What type of message is most useful to a well-informed and critical audience?

QUESTION 7: What can make the source appear more objective in a message?

QUESTION 8: When is the primacy effect most likely to occur?

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