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Test The persuasive message: content, structure and emotional appeals
Agenda
QUESTION 1: What aspect of the message is most influential when the audience is motivated?
Logical and well-structured arguments
Use of attractive figures
Message speed
Constant repetition
QUESTION 2: What type of message is most effective if the audience already supports the position?
Bilateral message
Technical message
Unilateral message
Emotional message
QUESTION 3: What effect occurs when the information at the end of the message has a greater impact?
Surprise effect
Primacy effect
Distraction effect
Recency effect
QUESTION 4: What makes a fear appeal more persuasive?
Keep it short and emotional
That uses testimonials
That combines fear with solutions
That shows extreme consequences
QUESTION 5: What is a necessary condition for a fear-inducing message to be effective?
That causes extreme fear
That provides clear solutions
That uses striking music
Keep it short
QUESTION 6: What type of message is most useful to a well-informed and critical audience?
Message in simple language
Unilateral message with data
Bilateral message with rebuttal
Humorous message
QUESTION 7: What can make the source appear more objective in a message?
Use eye-catching graphics
Use technical language
Present and refute counterarguments
Wear dark colors
QUESTION 8: When is the primacy effect most likely to occur?
When messages are given too quickly
When there is a gap between messages and the decision is made later
When the message is not understood
When there are strong images
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