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Test The yale approach to persuasion

QUESTION 1: What was the main objective of Yale's approach to persuasion?

2nd QUESTION: Who led the Yale model research group?

3rd QUESTION: Which component of the model refers to the characteristics of the sender of the message?

QUESTION 4: What aspect of the message does the "nature of communication" study?

QUESTION 5: What audience characteristics does the Yale model analyze?

QUESTION 6: What was the main criticism of the Yale model?

QUESTION 7: What type of methods did the Yale group use for their research?

QUESTION 8: What subsequent model was developed based on the Yale approach?

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