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Test Brand activation and experiential marketing campaigns

QUESTION 1: What is the main objective of brand activation according to the text?

QUESTION 2: What effect does the barrage of commercial stimuli have on hyperconnected society?

QUESTION 3: What example does the text provide for experiential marketing?

QUESTION 4: Why should large-scale activations be tested on a small scale, according to the text?

QUESTION 5: What incentive do direct promotions use to obtain data?

QUESTION 6: What is the ultimate goal of investments in commercial activations?

QUESTION 7: What is recommended before the mass launch of a promotional initiative?

QUESTION 8: What benefit do free samples generate, according to the text?

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