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Test Conversion and retention tactics through digital marketing

QUESTION 1: According to the text, what corporate mistake is it to overlook the digital ecosystem?

Believing that traditional advertising is still sufficient
Ignoring the digital ecosystem
Invest exclusively in SEO without content
Reduce social media usage

QUESTION 2: What is considered the foundation of the technological aspect in the text?

Mass emailing
Affiliate campaigns
Social media segmentation
Search engine optimization

QUESTION 3: What techniques does the text mention that drive massive flows of organic traffic?

Improve loading speed and refine keywords to attract organic traffic
Pay per click to increase instant traffic
Posting exclusively on social media without optimization
Purchase paid external links

QUESTION 4: What role does the creation of valuable content play, according to the text?

Send intrusive messages to attract customers
Indirect lead generation through guides and useful content
Avoid creating audiovisual content
Focus only on direct sales

QUESTION 5: Why is pay-per-interaction advertising pragmatic?

Because it guarantees massive impressions without interaction
Because it reduces the need for registration forms
Because you only pay when the user performs a verifiable action
Because it eliminates behavioral segmentation

QUESTION 6: What do mass social media platforms offer, according to the text?

Tools for segmenting and sending targeted promotions
They are replacing email as the sole means of communication
They impose fees on content creators
They ensure organic traffic without optimization

QUESTION 7: What retention tactic does the text describe as formidable?

Cultivate an aura of institutional authority
Affiliate system for creators
Systematically sending emails as a retention tactic
Improving only keywords without content

QUESTION 8: What effect do coupons sent by mail have, according to the text?

Collecting email addresses through forms
Increase impressions through pay-per-click
Converting visits into organic traffic exclusively
Distribute coupons and early-bird access to ensure loyalty

This test is only available to students who have purchased the course

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