QUESTION 1: What is the central purpose of sponsorship according to the text?

QUESTION 2: What effect does the text describe regarding the appointment of ambassadors?

This is a survey to measure spontaneous recall
Measure social media engagement
Calculate the net economic benefit of sponsorship
Divide the total investment by the estimated number of people who saw the logo during the event broadcast

They allow for precise identification of the source of a sales increase
Replacing pre- and post-contest surveys
Provide mathematically accurate data on engagement rates and demographic profiles of internet users
They alone guarantee the success of the activation

Because social media offers endless and irrelevant data
Because printing logos makes it impossible to measure their impact
Because pinpointing the exact source of a sales increase is an empirical challenge
Because ambassadors guarantee direct financial results