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Test Sports service lifecycle management

QUESTION 1: According to the text, what is the phase where demand skyrockets and operations scale up?

The introduction phase
The maturity stage
The growth stage
The decline phase

QUESTION 2: What should companies do during the introduction phase, according to the text?

Investing heavily in awareness campaigns
Minimizing advertising budgets
Focusing on product differentiation
Phasing out the service in an orderly manner

QUESTION 3: What is the main objective of advertising during the growth phase?

Explain the service to new users
Reduce operating costs
Preventing competitors from entering the market
Capturing the largest market share

QUESTION 4: What strategy does the text recommend in the maturity stage to compete?

Focus communication on differentiation and added value
Massively increase investment in brand awareness
Cut back on operations to reduce production
Target advertising only at new users

QUESTION 5: In the decline phase, what is recommended regarding advertising?

Increase campaigns to attract new audiences
Maintaining the same advertising budgets
Quickly diversify the product offering
Cut budgets and communicate only to loyal followers

QUESTION 6: According to the text, what causes a service to enter the decline stage?

Increased profitability
Rapid expansion without competition
Changes in tastes or disruptive technologies
Increased investment in preliminary research

QUESTION 7: What is the first step before launching an idea, according to the text?

Run awareness campaigns
Conducting exhaustive preliminary research
Cutting advertising budgets
Scaling logistics processes

QUESTION 8: What allows for the precise identification of the position on the life cycle curve?

Immediately increase advertising
Deciding to invest in revitalization or planning a withdrawal
Guarantee indefinite success without changes
Avoiding the introductory phase

This test is only available to students who have purchased the course

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