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Test Emotional Investment and Sunk Cost
Agenda
1st QUESTION: How is unswerving loyalty most effectively constructed according to the text?
Through pure charisma and sympathy
Through expensive gifts at the beginning
Through fear and physical intimidation
Through investment of resources (time, money, effort)
2nd QUESTION: What is the "sunk cost" bias?
The tendency not to give up something in which a lot has already been invested
The tendency to spend money on unnecessary things
The ability to save money for the future
Fear of losing money in the stock market
3rd QUESTION: How does the human brain interpret withdrawal from a project or relationship?
As an opportunity to start over
As an admission of failure and total loss of what was invested
As an act of courage and wisdom
As a release from heavy burdens
4th QUESTION: Why does the victim continue to "gamble" on a toxic relationship?
Because he likes to suffer
Because he believes that the manipulator will change on his own
To justify past suffering and not feel that it was in vain
Because he has no money to leave
5th QUESTION: How does the manipulator resignify pain and sacrifice?
As mistakes to be forgiven
As bad luck or cruel fate
As proofs of virtue, true love and strength of the bond
As weaknesses to be hidden
6th QUESTION: What does the manipulator seek by labeling the victim with a specific role?
As feeling inferior and dependent
Merging the victim's identity with the cause or relationship
To forget his or her real name
Rebelling against the system
7th QUESTION: What does abandoning the manipulator imply once the identity is anchored to the investment?
Feeling like a betrayal of self and a loss of identity
Feeling free and happy again
To lose only money but keep your dignity
Gaining experience for the future
8th QUESTION: How do cults and cult brands reinforce this?
Giving away products to new members
Offering seniority discounts
Allowing free entry to anyone
Creating exclusive communities where status depends on sacrifice
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