Avoid abstractions

Clarity and connection play an essential role in creating a lasting impression on the audience. In this context, avoiding abstractions stands as a fundamental pillar.

In this session we will learn how this approach not only enriches the experience of our listeners, but also provides us with the tools necessary to build connections of understanding and empathy.

Abstractions are terms and concepts that lack concrete and specific substance, which can lead to confusion and alienation of your messages by viewers.

By not providing tangible examples, you run the risk of your audience failing to visualize and fully understand what you are explaining. In this sense, addressing the importance of avoiding abstractions is essential to ensure that your presentations are effective.

To avoid communicating in a confusing way and giving rise to ambiguous sentences, it is essential to follow these tips:

• Clarity in pronouns: Avoid confusion by using pronouns that are clearly related to the nouns they refer to, such as "she said Ana will be here soon."

• Clear context: Offer additional information for complete understanding, e.g., "in the context of today's global economy, the situation becomes more complex."

• Avoid double negatives: Expresses ideas directly, avoiding double negations, such as "I cannot deny that this is not true."

• Concise sentences: Opt for simple sentences rather than complex ones, such as "the project has challenges, but we are working on solutions."

• Concrete examples: Illustrate points with tangible examples, such as "innovation, like the development of smartphones, transformed communication."

• Check your writing: Before sharing, proofread to avoid ambiguities, such as "the agreement affects all parties involved."

• Opposing examples: Eliminate confusion with opposing examples, such as "I'm not talking about cost reduction, I'm talking about investing in quality."

• Detailed explanations: Provide complete details, such as "to understand the function, it is important to understand how it is integrated."

• Proofread after writing: Make sure your words are unambiguous when revising your texts, such as "after revision, I confirmed that the message is clear."

Abstractions can lead to varied and subjective interpretations, which can lead to lack of clarity in your message.

When you use abstract terms such as "success" or "efficiency" without contextualizing them wit