Eye contact

Eye contact plays a fundamental role in how we bond with others, share data and understand what they are communicating to us. Rather than being a simple action, it becomes an essential component in how we exchange messages and build relationships with the people around us.

Eye contact exerts a notorious influence on the dynamics of a conversation, playing a fundamental role in the perception of power and security on the part of the interlocutors.

Those who maintain more constant eye contact tend to convey a sense of dominance in the interaction. However, it is essential to consider a balance in this practice. Constant gazing can be interpreted as an invasion of personal space or even as a sign of defiance, which could negatively affect the effectiveness of the conversation.

Below, we will explore some key aspects of eye contact and its relevance in human communication:

• Negotiations and persuasion: maintaining a steady gaze can increase influence and persuasion, as it is interpreted as a sign of confidence in what is being said.

• Interviews and recruitment: In job interviews and recruitment processes, eye contact can influence the perception of the candidate. Maintaining a direct gaze can indicate confidence and professionalism, factors that are often valued in these contexts.

• Challenges and barriers: While eye contact can be powerful, it can also be difficult for some people. Certain cultures, disorders or personalities may influence the comfort of maintaining constant eye contact.

• Group communication: In group communication situations, eye contact can be used to direct attention and ensure that all members are engaged in the conversation. A leader or presenter can use eye contact to show who has the floor or to make sure everyone feels included.

Strategic use of eye contact is crucial. By directing your gaze toward the audience as you begin a new section, you create a point of emphasis that signals the transition. This visual focus functions as a "point of reference" for the audience, helping them to visually understand that a new topic is being addressed.

In addition, eye contact at this point highlights the relationship between the dots, promoting connection. Using it to indicate thematic shifts facilitates a smooth, cohesive presentation, where elements are clearly integrated.

By making direct eye contact with viewers as you pose a rhetorical question or open the door to participation, you create a sense of per