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Coaching ethics - coaching business
When dealing with any subject related to ethics, we must unquestionably refer to morality. When we perform or fail to perform a certain action due to moral aspects, we are building our ethical principles and values. Professional ethics define our behavior in relation to our conception of what is right or wrong, framing our actions towards society, our competitors and our clients.
During the development of this guide, we will address the topic of coaching ethics, outlining some basic aspects that shape the coach's professional performance towards third parties.
As in professions such as psychology, the information provided by the client has a high value and must be preserved, regardless of whether there is a confidentiality contract. When a client comes to our services, he/she places his/her trust in us and shares with us aspects of his/her personal life that may be sensitive and that, if made public, could cause considerable harm.
Therefore, one of the characteristics for which we must be recognized in our professional sector is our discretion. Once the appointment with the client is concluded, the information must be treated as a high-value asset under our protection. This is the only way to ensure that subsequent meetings will take place in an atmosphere of trust, allowing the client to evolve in a secure environment.
When dealing with a specific client situation, we must be able to distinguish whether it is within our scope of competence and whether we are able to handle it effectively. Our client will always appreciate our honesty in acknowledging that we do not know how to help them, rather than accepting a job because we do not have the courage to admit our lack of preparation.
Respect for our work and for the needs of those who request our services begins with being aware of what we can really help and what we should not interfere in, since by wanting to solve a problem, we could end up creating a bigger one.
Many coaches limit their scope of work to consultation time and do not take the time to follow up on the issues addressed and the effectiveness of the recommendations given. Showing interest in our client is also showing respect for our professional work.
A life coach is not simply someone who sells a service and then dissociates himself from the client, he is the one who has designed the path to follow and should be interested in checking if this path has been effective and if the client has found a solution to his problem. Empathy begins with the ability to identify with other people, an essential skill for a profession as human as that of the coach.
Don't limit your relationship with clients to offering your service, be concerned with the results they get and use them as an indicator of your efficiency and the degree of satisfaction of your clientele. When the client perceives interest from his coach, he understands that the support he receives is not limited to payment, but also involves human aspects that strengthen the relationship between the two.
