ByOnlinecourses55
Culture of support - coaching business
Within a business, the most valuable resource is its employees. This is evidenced by the constant competition among large international companies, which fight intensely to have the best talent in their workforce. Employees are the ones who generate production, who transform an idea into action. In a positive work environment, an employee can become a valuable partner, capable of contributing innovative ideas and offering much more than we initially expected.
With this premise, the concept of "Supportive Culture" arises, which is widely adopted by the world's most successful companies. In this guide, we will explore what the culture of support is and how to implement it in our business.
Supportive culture is defined as a work system that promotes teamwork within an environment that favors innovation and personal development of employees. This concept has emerged as a key foundation for business growth and human resource optimization. The supportive culture focuses on creating a safe working environment for the employee, who has the freedom to innovate and contribute personal ideas, always supported by his or her superiors and co-workers.
The two fundamental pillars for establishing this environment in your business are innovation and safety.
Innovation is the characteristic that distinguishes large companies from smaller ones. To stand out in a competitive market, you need to innovate. There are two ways to make your product the most successful: to be the best or to be the first. Innovation implies differentiating yourself and taking risks to be a pioneer. It is a mistake to think that only managers or executives should be in charge of innovation, as this wastes the potential of the entire staff. Assuming that just because you are the boss you are in a position to generate disruptive ideas is limiting the talent of your employees.
Of course, innovation requires conditions and can be costly. It is essential to offer security and rewards if we want to foster this spirit in our employees.
Security is essential for innovation. No employee will be willing to innovate if he fears that a mistake will cost him his job. This is why we mentioned that innovation can be costly, as it rarely succeeds the first time. During failures, resources are being used, and if you are not willing to accept the mistake, you cannot expect to innovate. Our employees must feel completely confident that failure is part of the process and that the important thing is to have tried and to keep trying. Failures in innovation should be met with praise, not reprimands, as it takes courage to try something new.
In addition, we must be prepared to reward our employees for their successes in innovation. Many successful products in the marketplace have been developed by employees, not top management. These companies value highly those employees who succeed in innovating, so sometimes, to retain this talent and prevent them from becoming competitors, they offer them promotions, company stock, make them partners or significantly increase their salaries. The options are varied, the key is that the employee knows that if he or she makes a mistake, there will be no negative consequences, while if he or she succeeds, he or she will enjoy great rewards.
