ByOnlinecourses55
Developing a presentation for your clientsdeveloping a presentation for your clients - coaching business
A business presentation is vital to hook new customers, as it is the way you excite the consumer towards your products or services. You must present your offerings in an attractive and well-structured way, calling customers to action.
A sales presentation can be a slide or non-slide presentation, with the objective of selling a product or service. There are several ways to make these presentations, and they should not become a sales report on the company's sales volume. You should think of the presentation as a prelude to the sale, leaving the report for later.
Sales presentations are a key tool used by entrepreneurs and sales specialists. Not only must they be attractive, but they must meet certain characteristics to be effective. Here are some essential steps based on scientific studies.
It seems effective to start presentations with a historical tour of the company to show experience, but you should not do it. All that data can lose the customer's attention if you focus too much time on you and not on him.
Ask yourself if this information is relevant to your customer's needs and if it helps you demonstrate your company's advantages. If the answer is no, remove it from the presentation.
Customers are interested in the benefits of your product or service, not its technical features. What matters is whether it satisfies needs that others cannot solve. For example, if you sell razors, what matters is their durability and low cost, not that they are made of stainless steel.
Brevity is crucial in sales presentations, show the benefits of your product first, and send detailed information after completing the sale.
Avoid filling your presentation with numerical data, as it will confuse the customer. It is better to use visual information in the form of graphs.
To make these graphs useful, follow these guidelines:
Storytelling is an ancient communication technique. Storytelling is effective in marketing, and can increase customer retention by up to 26%.
Use success stories of satisfied customers, telling their story with details, names and pictures. If possible, let the customer tell the story themselves, but never make up stories.
Explaining the benefits of the product is not enough to close the sale. You must make the customer visualize himself using your product or service, experiencing improvements in his life thanks to your company.
Use visuals, such as images and metaphors, to show what they can achieve thanks to you and your business.
