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Dont hold on to your perfection - coaching business
Obsession with perfection is a common problem in young companies. Contrary to what many think, the pursuit of perfection in business is more of a flaw than a virtue. Since processes within a company are volatile, our ability to adapt is crucial to maintain productivity in the marketplace. Perfection requires conditions that do not always come naturally to a business, and forcing these conditions often results in delays and loss of valuable resources.
Throughout this guide, we will discuss basic concepts about perfection, helping you to free yourself from this idea that can negatively affect productivity and the work system in your company.
Seeking to do things right is not the same as trying to achieve perfection. Perfection, being a utopian concept, cannot be improved. Those who are obsessed with perfection tend to neglect productivity and profitability, which are key factors for the success of any business.
Focus on ensuring that your products or services meet the necessary quality, avoiding wasting time and resources on aspects that will not be reflected in the results of your business.
Large companies prefer innovation as a method to improve their products and adapt to the market. Allocating resources and time to innovate is fundamental to position yourself as a contemporary company, avoiding offering obsolete products.
Unlike perfection, which focuses only on improving what already exists, innovation seeks to solve problems that affect the company's long-term sustainability and productivity. Invest in creating innovative solutions instead of wasting efforts on processes that will not generate revenue or added value.
Great companies understand the importance of standing out in the marketplace, so they don't strive for perfection when offering products or services. Often, a product may be launched with flaws, and updates are made to gauge market response while correcting errors. These companies know that the essential thing is not to have the perfect product, but to remain constantly visible in the market.
A young company should focus on having a minimum viable product as soon as possible, which will allow it to gain visibility and gather feedback from the market. Products do not need to be perfect at launch, there are processes in place to improve their features and functionality over time. If you become obsessed with launching the most perfect product, you are likely to miss valuable sales opportunities.
