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The authority in business - coaching business
The Oxford Languages dictionary defines authority as: the power or right to command or govern subordinate persons.
Authority is a controversial figure. We accept what those in authority say or command because it is assumed that they are suitable for the position, supported by the system and the society in which we live.
In business, authority maintains order, speeds up response times, allows goals to be achieved efficiently and enforces compliance with rules. Exercising it properly improves employee productivity and performance, driving the business forward. Although authority is usually in the position, success or failure depends on the person who holds the position.
From the time we are born, we deal with authority in a variety of settings. Our past experiences influence how we perceive authority, and they are not always positive experiences. A demanding parent, a terrible teacher or an overbearing boss can shape that perception.
As with power, entrepreneurs and managers must define their own notion of authority. Ask yourself: >What kind of authority do I want to be? >How do I want to be perceived in my life and in my business? >How do I want to relate to my customers?
What you consider normal because of your upbringing may not be productive in today's context. Review your experiences with authority and reflect on what behaviors you want to replicate or avoid. Ask those around you how they see you: >Do they perceive you as a boss? >What kind of boss?
This is a good time to reflect and adjust course. Defining your ideal concept of authority will help you better connect with clients, peers and employees. Even if you are an independent consultant, this exercise is useful.
Only you can decide what kind of authority you will be and how you want to be perceived by your colleagues, subordinates and clients.
Some entrepreneurs do not enjoy the responsibility of being an authority figure and are afraid to hire a team, even though it is necessary for growth. Perhaps they have been in subordinate roles most of their career and are not used to delegating or commanding, or do not have good experiences with the boss-subordinate dynamic. Sooner or later, however, it's their turn to take on that role.
Even if you work as an independent consultant or advisor, you are still the authority in your business. There will always be someone who questions your authority, and it is essential to know how to react.
It's not about being authoritarian, but about radiating confidence in your abilities and being accountable for your actions. When you achieve this, you become a positive influence, an authority that people want to work with, not simply follow out of obligation.
Overcoming self-imposed barriers is not easy, but starting with small changes can be a good approach. A coaching process can help accelerate this process, which is why it is a service in high demand in companies to improve the performance of leaders and executives.
The performance of authority should also be analyzed and evaluated regularly by coaches, as their clients count on them to guide them with respect and empathy towards common goals.
There are several types of authority relevant to business:
In digital marketing, it is recommended that entrepreneurs work to become an authority in their area. An authority that inspires trust and is an opinion leader, with a deep knowledge of the subject he or she addresses. This enhances personal or company prestige. Publishing specialized and quality content helps to gain credibility and position the business both in the minds of customers and in online search engines. It is an effective strategy to gain visibility and customers.
Authority in business facilitates management, avoiding interruptions and unnecessary confrontations. Some tips to play this role well are:
