Create a good first impression - life coaching

There is a very true phrase, especially in the business world, that says: "there are no second chances to make a first impression". Most business experts, such as James Ullman, a New York University professor and impression management researcher, agree that judgments and perceptions are constantly being formed during business meetings.

Numerous studies argue the importance of making a good first impression, analyzing factors such as clothing, posture and handshake. A weak handshake, for example, can convey little interest or passivity.

Strategies for making a good first impression

Proper handling of this tool can be key to improving your business presence. The first impression your customers, associates and employees have can influence the future of your business. Here are some strategies to make an effective first impression.

Know your audience

Before interacting with your audience, make sure you know them well. Whether you're approaching a new client or attending a networking event, study the people you're meeting to learn about their interests, passions and preferences. You can use tools like Google or social media to research other entrepreneurs and customers.

Create informed questions

With the information previously gathered, prepare well-informed questions to initiate conversations with potential customers, business partners or other entrepreneurs. This step may seem laborious, but it increases the likelihood of meeting your goals and establishing solid professional relationships.

Use personal issues

Don't focus on the speaker's personal problems, but if you know about important events in his or her life, such as weddings or recent successes, and they are public knowledge, you can mention them to create a connection. Just make sure the topic is positive and mention how you got the information.

Project confidence

Be confident in your words and actions, but not arrogant. Even if you feel pressure, be certain that you know your business best. Use your passion as a driving force to take the initiative in interactions. One trick is to modulate your voice and maintain eye contact during the conversation, thus conveying confidence.

Answer questions with confidence

The ability to answer questions confidently and gracefully is a key skill for any entrepreneur:

• You will be judged by how you respond, especially to difficult questions.
• Avoid getting defensive, these questions usually indicate interest, not attack.
• You should be the one who knows the most about your business and its particulars.
• You should always be able to explain what your company offers customers and investors.
• Answer honestly, but don't be afraid to use creativity to answer questions.

Prepare and practice

Preparation and practice are essential and often forgotten by new entrepreneurs:

• Failing to present yourself unprepared is a serious mistake. Practice your speech as often as necessary.
• Rehearse different versions until you perfect the most effective one.
• In one-on-one meetings, use your SWOT analysis and focus on the positive elements.

Dress appropriately

Always dress as if you could meet with a potential client or investor. Discreet but creative attire will allow you to project a unique style that reinforces your image and that of your company.

Characteristics of a good first impression

• Make every meeting memorable, whether in person, by phone or video call.
• Maintain your integrity and be true to your promises, this will build trust and credibility.
• Avoid having hidden agendas, as they often come out and can damage trust.
• Always try to be honest, approachable and show that you put the interests of others first.

Body language

The largest percentage of information in a conversation is conveyed nonverbally. Tone of voice and body language consolidate the message we want to convey.

Scientist Charles Darwin demonstrated that expressions such as crying, anger or contempt are universal. Recent research has reached similar conclusions, highlighting the importance of nonverbal expressions in communication.

Interpreting body language

It is important to observe and analyze the expressions of your interlocutor. Although body language can be misleading, taking into account factors such as age, gender and context will help in a better interpretation.

• Crossed arms: may indicate that your interlocutor is not open-minded.
• Physical contact: can be a way to regain attention, but avoid invading personal space.
• Glances: a constant glance to the right may indicate that your interlocutor wants to leave.

Tips on body language

A useful tool is mirroring, replicating your interlocutor's gestures in a subtle way to create an unconscious bond. Make sure your movements are relaxed and natural, conveying calm and confidence.

Practice continuously, even in front of a mirror, and don't be afraid to expose yourself to polish your skills.