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Make yourself known as you are - life coaching
The need to feel accepted by a specific circle of people in an area of society, drives us through a profession, to look for that piece of the puzzle that we have not yet found to feel that we fulfill a purpose and are useful in something, to feel that we are needed.
During the beginning of both professional and human formation we naturally take as references, without realizing it, prototypes of successful personalities for us, how they dress, how they speak, their gestures, their phrases, we borrow their psychological identity, being more and more difficult to detach ourselves from the consumer society in which we live. This is why we ask ourselves the question:
How to be really authentic?
We are business coaches and we must possess a wide range of knowledge and experience to be able to guide our clients to success. >What distinguishes us from other Coaches who may have our same qualities and even tools? We humans are a species that, like all species, share similar physical characteristics. But what makes us unique is our personality and with it something that some are born with, and others learn to cultivate, authenticity.
This preamble on authenticity is not something that can be defined because we should not judge a fellow human being by whether or not he or she is more or less rare or similar. It is the same as with the goals we set for ourselves, we build it as we go along. Therefore, here are some tips and operations through which we can give some authenticity to both our web profile and our treatment if we are present in front of customers.
These concepts are not designed to reproduce industrial authenticity as some might think, but to consolidate individually a vision with which we can identify ourselves and manage to help others.
Best of all, everyone will add their own personal touch.
We all appreciate the good treatment of the people who serve us, in addition to the product. It's easy when you enjoy your work to show everyone a smile. If you're not in a good mood, it's best to stay home. As a coach, it is vital to have a favorable and positive mood. Because we manage to transmit the same energy to the customer, and therefore we make the customer have a better experience during the sale, so that we can gain their trust without so much effort and encourage them to become a frequent customer of our service. This would categorize you as a convincing and dynamic Coach generating good opinions that help you to continue on your way.
Once you are clear about your objectives and key concepts, it will be easier to identify your company, create a personal slogan. A phrase that can summarize the content of your work, the ideas you stand for, what your business would represent to clients. Something you want to say, it can work well if you need to advertise or in your personal brand. Keep in mind that it should be a message of encouragement that your clients can feel included with. You should think it through because a slogan can be with you for a long time in your coaching career.
Some people think that creativity is only for artists, but they are wrong, creativity is natural in human beings and is also stimulated by experiences. To start a business it is important to be creative. Mainly by not discarding the ideas that come to mind, no matter how simple they may seem, you do not know where they can go. With creativity we can highlight our authenticity. Perhaps an idea is the engine of a whole life project, and when we are creative with the resources we have we can develop a whole range of offers and solutions according to our capabilities or the particularities of our business. Not everything has to be just numbers.
A common problem these days is that people don't have time to pay attention to things they don't know, causing many opportunities to exchange valuable information and make friendships to be lost on a daily basis. So if you are one of those people who know how to listen to others, if you have the dedication and patience to make important what others need to express, then you are more likely to connect with people. As a Coach, you need to know how to listen carefully to customers because they are the reason for the business, it is because of their concerns that the company exists.
Let's stop for a moment. It does not mean that now we can say everything we think about any given subject, because nobody likes know-it-alls. But it is good to encourage ourselves to think critically about the environment that surrounds us, because it shows buyers that we are not just a reproduction copy, we can also generate criteria, and highlight our authenticity. Remember that the customer is always right. Knowing how to recognize when we make mistakes and how to correct them is also an index of responsibility that corresponds to us.
Highlighting our personality and making our business visible can be an excellent support point to be participative with our opinion in face-to-face events, conferences, workshops, talks and fairs as well as in the digital environment. As potential customers notice our presence we will have more opportunities to access them, also through participation we can put into practice our vocabulary and show our authenticity.
This concept was popularized in 1995 by Psychologist Daniel Goleman in his book ''Emotional Intelligence''. The use of this term clarified several aspects of psychology and its application in the business world, since it allows us to be aware of developing the ability to interpret, understand and respond to our own and others' emotions. For a business coach there are keys that help us to better understand the environment in which we operate with other perspectives such as self-awareness and emotional self-regulation, interpersonal relationships, empathy and self-motivation. EI is used both to strengthen relationships between bosses and employees as well as in customer service where we achieve a more accessible and empathetic approach to the consumer. It is evident, if we use these concepts, that the first signs of originality in our company will appear.
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