The fear of rejection - life coaching

When our product or service is about to be launched to the market, it is normal to feel fear of rejection or fear of not receiving the expected acceptance. This feeling is completely natural, but we must learn to manage it intelligently so that it does not interfere in the development of our business. Rejection is a real possibility: not all people have the same tastes and will not value our work in the same way.

There is no need to focus on pleasing everyone. Focus on the particular tastes of your niche market and collect only the opinions that will be useful to improve your business. Criticism will always be present, regardless of the quality of your work. Learn to deal with rejection and it will stop being an obstacle for your business. In this guide we will talk about the fear of rejection and how to learn to manage it so that it does not affect your company's processes.

You don't have to be liked by everyone. Focus on your customers

You should not try to create products or services that will satisfy everyone. No matter how big your market is, it will always be limited to those people who share similar needs and are looking for solutions in line with what your company offers. Trying to please everyone will probably prevent you from specializing your clientele or making them loyal to your business.

What some may consider an excellent product, others may see as a poor option. Factors such as quality, price and personal perceptions influence these opinions. Just as you discard products that do not meet your expectations, others may do the same with your company, which does not imply that your product or service is of low quality.

Respond to your potential customer's tastes

Your priority should be to identify your potential customer and respond to their tastes. Your potential customer is the one for whom your product or service is specifically designed. This is the group you should focus your efforts on, not on trying to satisfy the entire market, where you could receive negative feedback from people who haven't even interacted with your business.

While general opinions are important, it is crucial to discern between those that provide value and those that come from sectors that do not represent your clientele. Learn to focus on those whose opinion really affects your business.

You will always have critics

Accept that no matter what you do, you will always receive criticism, even if your product or service is of the highest quality. No business, not even the most successful in the world, escapes criticism.

You must learn to accept this fact, since exposing yourself to the public means receiving opinions from different groups that do not share your tastes or values. If you allow all the criticism to influence the way you work, you will never be able to carve out a niche in the market. Despite your best efforts, you won't be able to please everyone, and that's okay.