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Test Market niches
Agenda
QUESTION 1: WHAT IS A NICHE MARKET?
It is your initial business idea
That's all the market you're going to cover
A business that specializes in a smaller sector of the market
Your competitor's market
QUESTION 2: WHICH OF THESE IS NOT A CHARACTERISTIC OF NICHE MARKETS?
Niche customers are more likely to pay higher prices
The marketing campaigns focused on these are more in-depth
They cover the entire market segment that you can utilize
It is made up of a smaller number of customers
QUESTION 3: WHICH OF THESE IS NOT A TYPE OF NICHE MARKET?
Group by number of customers
Group by occupation
Group by gender
Age group
QUESTION 4: WHAT ARE THE ASPECTS TO CONSIDER IN ORDER TO DEFINE YOUR NICHE?
Budget and need
Operational and marketing
QUESTION 5: WHY SHOULD YOU NOT STOP QUESTIONING YOUR PRODUCT OR SERVICE?
Because a good initial idea does not guarantee profitability
To be better than your competition
To be able to raise the price of your products or services
To control the market more efficiently
QUESTION 6: WHAT IS ONE GROUP OF NICHE MARKETS THAT NOT MANY ENTREPRENEURS WANT TO EXPLORE?
Group by ideology or values
Group by gender
Group with special conditions
Age group
QUESTION 7: WHAT IS ONE OF THE BEST TOOLS TO DEFINE YOUR MARKET NICHE?
Google analytics
Google maps
Google ad sense
None of the above
QUESTION 8: OF THESE EXAMPLES, WHICH IS ONE OF A NICHE DEFINED BY GROUP BY IDEOLOGY OR VALUES?
A store selling items for women over 60 years of age
A store for biodegradable plastic goods
A website offering courses for social communicators
A gym for people recovering from accidents
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