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Test The use of neuromarketing in sales
Agenda
QUESTION 1: WHAT DISCIPLINE HAS REVOLUTIONIZED THE WAY WE UNDERSTAND AND APPROACH SALES?
Psychology
Neuroscience
Neuromarketing
Sociology
QUESTION 2: WHICH NEUROMARKETING STRATEGY SEEKS TO GENERATE POSITIVE EMOTIONS IN CUSTOMERS?
Social influence
Simplicity
Design care
Positive emotions
QUESTION 3: WHICH NEUROMARKETING TECHNIQUE CONSISTS OF TELLING STORIES THAT GENERATE AN EMOTIONAL CONNECTION WITH THE PRODUCT OR SERVICE?
Emotional narrative
The use of simple words
Clean and tidy visual design
Simplification of the message
QUESTION 4: WHICH NEUROMARKETING STRATEGY IS BASED ON SIMPLIFYING SALES MESSAGES TO FACILITATE CUSTOMERS' COGNITIVE PROCESSING?
Positive emotions
Social influence
Design care
Simplicity
QUESTION 5: WHAT IS THE IMPORTANCE OF SOCIAL INFLUENCE IN NEUROMARKETING?
Generate an emotional connection with the product or service
Highlight the key benefits of the product or service
Leverage the opinions and actions of others to drive sales
Use colors, shapes and visual elements in product design
QUESTION 6: WHY IS IT IMPORTANT TO PAY ATTENTION TO PRODUCT DESIGN AND PRESENTATION IN NEUROMARKETING?
Because the human brain processes visual information faster than any other type of stimulus
Because it generates an emotional connection with the product or service
Because it facilitates the cognitive processing of customers
Because it creates a pleasant and welcoming atmosphere in retail spaces
QUESTION 7: WHAT EXTERNAL FACTOR CAN INFLUENCE THE PURCHASE DECISION ACCORDING TO NEUROMARKETING?
Soft and relaxing music
The visual design is clean and tidy
The positive emotions generated by the product or service
None of the above
QUESTION 8: WHAT DOES NEUROMARKETING SEEK TO CREATE A PLEASANT AND WELCOMING ENVIRONMENT?
Social influence
Context and environment
Simplification of the message
Design care
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