Mirror neurons

Mirror neurons are a fascinating discovery in the field of neuroscience that has generated a great deal of interest in the field of sales and interpersonal communication.

As a sales coach, understanding the concept of mirror neurons and their practical application can be extremely useful in improving our sales skills and establishing a more effective connection with our customers. In this text, we will explore what mirror neurons are and how they can be used to enhance our sales.

Definition

In simple terms, mirror neurons are a special type of neurons that are activated both when we perform an action and when we observe another person performing the same action. These neurons allow us to mimic and understand the actions, emotions and experiences of others, which plays a key role in our ability to empathize and connect with others.

The discovery of mirror neurons has shown that our brain is programmed to mimic and simulate the experiences of others. When we observe someone performing an action, mirror neurons are activated in our brain as if we were performing the same action ourselves. This allows us to understand the intentions and emotions of others and respond empathetically.

Using mirror neurons to maximize our sales

So how can we use mirror neurons to improve our sales? Here are some practical strategies:

• Body language and facial expressions: mirror neurons allow us to mimic and mirror the body language and facial expressions of our customers. By adopting an open posture, friendly gestures and positive facial expressions, we can create an atmosphere of trust and empathy. This generates a sense of connection and comfort in our customers, which facilitates the sales process.

• Active listening and empathy: Mirror neurons also help us practice active listening and empathy. By listening attentively to our customers and showing genuine interest in their needs and desires, we activate mirror neurons and create a sense of understanding and connection. This strengthens the relationship with the customer and increases trust, which can lead to a successful sale.

• Effective Storytelling: Story telling is a powerful technique in sales. By telling relevant and emotionally engaging stories, we activate the mirror neurons in our customers, allowing them to experience and connect with the story in a personal way. This helps them understand how our product or service can solve their problems or meet their needs, generating greater interest and commitment to purchase.

• Subtle Imitation: Using subtle imitation can be an effective strategy to establish a deeper connection with our customers. We can subtly imitate the tone of voice, rate of speech or key words used by our customers. This activates mirror neurons and