Course in Sales Coaching - Skills and Advanced Techniques

Transform your sales team with practical techniques and effective leadership. Learn sales coaching to boost skills, optimize funnels, close more deals, and build a continuous improvement system that converts talent into measurable results and sustainable revenue.

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Course in Sales Coaching - Skills and Advanced Techniques

Do you feel your sales team is stuck? Are your sellers capable but failing to reach peak performance? The secret of elite teams is not just 'knowing how to sell', but having a great coach to guide them. This course is the program for leaders and managers who want to transform their team and take it to the next level.

We will teach you that coaching is not micromanagement, it is a process of sales leadership and skill development. You will learn to stop 'putting out fires' and begin to build a continuous improvement system to foster high performance. Discover how to unlock each team member's potential.

We will delve into sales psychology and persuasion techniques. You will understand how to motivate your team by applying emotional intelligence to manage pressure and rejection. You will master creating strategic sales planning, optimizing the sales funnel, and using a CRM effectively to analyze team performance.

This is not a theory only course. You will learn practical techniques to teach your team effective client prospecting, how to conduct successful negotiations, and how to master closing sales. By the end, you will be a mentor who knows how to amplify talent and build lasting relationships. Foster a successful team today.

Course Details

  • 💻 Video hours 8
  • 🕒 Study hours 64
  • 🎬 Videos 86
  • 📝 Test 86
  • 📈 Level to Expert Level
  • Language English and MultiLanguage
  • 🎓 Study certificate
  • 🔓 Lifetime access
  • 🏵️ 7 Guarantee days
  • 💳 Secure payment with SSL
  • 💵 We accept all payment methods
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What will you learn in this course?

  • 🚀 Learn to apply sales leadership techniques to motivate, inspire, and manage high-performance teams.

  • 📊 Learn to design strategic sales plans, optimize the sales funnel, and analyze key metrics using a CRM.

  • 🤝 Learn to master effective negotiation, persuasion techniques, and sales-closing strategies to increase conversion rates.

  • 🎯 Advanced customer prospecting methods (B2B and B2C) and how to teach your team to find quality opportunities.

  • 🧠 Learn to use sales psychology and emotional intelligence to understand the customer, handle objections, and build customer loyalty (post-sale service).

  • 📈 Learn to create a skills development and continuous improvement plan for your salespeople, fostering their productivity and autonomy.

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The course syllabus includes:

👨🏻‍🏫 9 Topics
TOPIC 1: INTRODUCTION TO SALES COACHING
8 Lessons00:41:52
Sales coaching to boost skills: set goals, give feedback, listen actively, use powerful questions, apply models like GROW and SPIN, increase credibility and practice with simulations.

1.1. Fundamentals of sales coaching in the course

How to use sales coaching to boost skills, set clear goals, give and receive effective feedback, use active listening and powerful questions to increase autonomy and business results.

04:51

1.2. Sales coaching models

You will identify and apply key sales coaching models GROW, Socratic, SPIN, Solution, SNAP and Challenger to ask better questions, set goals and improve sales results.

05:11

1.3. Characteristics of a good sales coach

Identify and apply the key qualities of a sales coach: empathy, effective communication, teaching, and motivation to improve team performance and growth.

05:21

1.4. Why become a professional salesperson?

You will master the skills and mindset of a professional salesperson to improve communication, negotiate, overcome rejection, increase income and build a profitable, rewarding career.

04:56

1.5. Understanding the consumer mindset

Discover how to understand the consumer mindset to personalize offers, anticipate objections, adapt your communication, and build trust using research, active listening, and empathy.

05:37

1.6. Learn to sell yourself

How to sell your image as a salesperson to make a strong impression, build trust, convey professionalism and close more sales

05:44

1.7. Credibility in sales

You will strengthen your credibility as a seller to build trust, close more sales, and earn referrals through transparency, honesty, and consistency.

04:55

1.8. Interactive exercises to improve sales

Improve your sales skills with practical exercises: role plays, case studies, simulations, recordings, and active listening to handle objections, close deals, and build confidence.

05:17

TOPIC 2: HABITS, QUALITIES AND SKILLS OF A SALES COACH
12 Lessons01:00:50
Master sales habits and ethical techniques rooted in dopamine, emotional intelligence, active listening, and sensory experiences to manage stress and procrastination and close more sales.

2.1. The importance of habits in sales

Develop sales habits: discipline, planning, continuous learning, time management, empathy, and persistence to close more sales consistently.

05:07

2.2. Dopamine and sales

You will understand how dopamine generates anticipation and pleasure in shopping, how it influences impulsive decisions, and how to ethically apply that knowledge to improve sales strategies and foster customer loyalty

06:06

2.3. General skills to be developed by a sales coach

Master techniques to manage stress, overcome self-limiting beliefs, and turn mistakes into lessons that boost your performance as a sales coach.

05:41

2.4. Emotional skills to be developed by a sales coach

Convey positive emotions to customers to build connection, trust and boost sales through emotional awareness, positive attitude, empathetic listening and personalization.

05:27

2.5. Emotional intelligence in sales coaching

Master emotional intelligence for sales: recognize and manage your emotions and those of the client, communicate with empathy, and stay calm to increase deal closings and build trust.

05:03

2.6. The first impression in sales

You will create a positive first impression that builds trust, shows competence and captures interest to boost sales through presence, body language, authenticity and a clear sales pitch.

05:10

2.7. The importance of listening in sales

Improve your active listening to identify needs, detect opportunities and overcome objections with practical techniques: focused, distraction-free attention, effective questions, summarizing and empathy.

04:55

2.8. Positive thinking

How to use positive thinking to sell more: techniques to convey confidence, resolve objections, maintain resilience and improve your professional image.

04:48

2.9. Selling through the senses

You will discover how to use sight, hearing, touch, smell, and taste to design sensory experiences that increase purchase intent and strengthen the emotional connection with your customers.

04:40

2.10. Choosing the right message

How to choose and adapt clear, persuasive sales messages, highlight benefits, and test variations to attract customers and boost conversions.

04:37

2.11. Focusing on what is relevant

How to identify and communicate what truly matters to each client, tailor your proposal, and save time to close sales more effectively.

04:36

2.12. Procastination and perfectionism

This video shows how to overcome procrastination and perfectionism in sales with practical techniques: set goals and deadlines, prioritize tasks, use Pomodoro, limit perfectionism, and leverage feedback to improve results.

04:40

TOPIC 3: THE CUSTOMER AND BUSINESS RELATIONSHIPS
10 Lessons00:51:53
Build trust-based relationships that create loyalty: active listening, tailoring your pitch and product, handling objections and using feedback to close more sales and retain customers.

3.1. Coach-client relationship

Build and maintain trusted relationships with sales clients through clear communication, tailored coaching, collaboration, and commitment to maximize their progress and results.

05:16

3.2. How to build a lasting sales relationship?

You will build and maintain lasting sales relationships that retain customers by understanding their needs, providing value, earning trust, personalizing, and proactively solving problems.

05:07

3.3. Customer beliefs and sales

How to identify and respect your clients' beliefs to tailor your sales pitch and build trust

04:49

3.4. How does it affect the client's personality?

Identify and adapt your communication to extroverted, introverted, analytical and emotional clients to connect better and close more sales.

04:47

3.5. Adapt the product to the customer's needs.

How to adapt your product to customer needs through research, active listening, gap analysis, personalization, value communication, and continuous improvement to sell and retain customers.

04:52

3.6. What to do if the product does not suit the customer?

How to act when a product does not fit a customer: use active listening, research needs, offer alternatives, provide technical support, take responsibility and follow up to restore satisfaction.

05:48

3.7. How to overcome our customers' price objections?

How to handle price objections: identify needs, convey distinct value, compare with competitors, and offer flexible options to close sales without cutting price.

04:16

3.8. How to lose your embarrassment in front of a customer?

Stop feeling ashamed of selling. Know your product, practice conversations, improve posture and active listening to communicate with confidence and handle rejection.

05:49

3.9. Obtain feedback from our customers

How to ask for, gather and use customer feedback to improve your sales coaching: surveys, follow-up sessions, real-time feedback and a receptive attitude

05:51

3.10. The importance of maintaining a helpful attitude

This video teaches you to adopt a service-minded attitude that builds trust, loyalty and satisfaction, encourages referrals and lasting relationships to drive your business growth

05:18

TOPIC 4: VERBAL, NON-VERBAL AND DIGITAL COMMUNICATION
14 Lessons01:11:09
Master body language, tone, and ethical messaging to connect authentically with clients, listen better, tailor your message to each channel, and close more sales with persuasive, respectful techniques.

4.1. Non-verbal communication in sales

Master body language, facial expressions and gestures to build trust and empathy and improve your ability to close sales by reading nonverbal cues and adapting your communication to each client.

05:30

4.2. Use natural language

Use natural language to connect with customers by listening, avoiding jargon, adapting your tone, and explaining benefits with clear examples.

05:03

4.3. Tone of voice

How to use tone of voice to build trust, persuade, adapt your message to each customer, and keep their attention in sales.

05:12

4.4. Subliminal messages

How to use ethical subliminal messages in sales: visual, auditory and sensory techniques to create positive associations, stimulate desire, reinforce your brand and increase conversions.

06:37

4.5. Convincing vs. Persuading

You will distinguish between convincing and persuading in sales, when to use logical arguments or emotional appeals, and how to combine them ethically to close more deals.

05:46

4.6. Avoid long monologues

How to avoid monologues in sales to improve active listening, ask strategic questions, use brief stories, encourage customer participation, and maintain a clear, concise pace.

04:50

4.7. Voice messages

How to use voice messages in sales: when they work, risks, and how to craft short, clear, persuasive messages that connect with customers.

05:02

4.8. Social relations

Connect authentically with customers, build trust, and turn strong social relationships into recurring sales and new opportunities.

04:08

4.9. The community

How to use your community to kickstart sales: identify its needs, engage actively, build trust, offer relevant solutions, and encourage referrals that drive customers and revenue.

05:15

4.10. Social networks for sales

Discover how to use social media to expand your reach, build trust, gather customer insights, and tailor messages that convert into more sales.

04:09

4.11. Text messages

You will know when to use text messages in sales, how to write them effectively, manage consent and reminders, and when to choose other channels to avoid harming the customer relationship.

04:37

4.12. Telephone calls

How to use phone calls to connect with customers, adapt your message, handle objections, and close sales more personally and effectively.

04:45

4.13. E-mails

Practical strategies for selling via email: craft subject lines that persuade, personalize messages, create automated sequences, and avoid spam to increase conversions.

05:19

4.14. How to prepare an e-mail correctly?

Write sales emails that attract and convert: engaging subject line, personalized greeting, persuasive intro, clear offer, and a closing with a call to action and follow up.

04:56

TOPIC 5: THE MARKET AND SALES
11 Lessons00:56:24
Conducts market research, segments and validates niches, sets prices, and creates unique offers to communicate value, motivate purchases, and increase sales and loyalty as a coach.

5.1. The market study

Conduct a step by step market study: collect and analyze customer and competitor data, assess demand and feasibility, and define messages and channels for effective marketing campaigns.

05:21 🔒

5.2. How to conduct a market survey?

Conduct an effective market study by defining objectives and questions, choosing methodology, collecting and analyzing data, interpreting results, and making strategic decisions.

05:21 🔒

5.3. Market niches

You will identify and validate profitable market niches to focus sales, segment customers, differentiate your offering, and test ideas that boost loyalty and margin.

05:34 🔒

5.4. Supply and demand

Use supply and demand to identify opportunities, adjust your offer, create scarcity, and set prices that boost your sales.

04:58 🔒

5.5. Differences between targets and quotas

In this video you will distinguish sales goals from quotas and learn how each influences your performance, motivation, and financial results so you can balance them and maximize your sales success.

04:25 🔒

5.6. Perceived value

You will learn what perceived value is, how it affects buying decisions, and clear techniques to communicate it, differentiate your offer, and close more sales.

05:34 🔒

5.7. The unique selling proposition

You will identify and write a compelling unique selling proposition with concrete benefits, clear differentiators and market evidence to connect with your ideal customer and increase sales.

05:39 🔒

5.8. How to identify our customer base

You will identify and segment your customers using data, surveys, and online tools to create profiles, improve sales, and design strategies that increase customer loyalty and lifetime value.

04:58 🔒

5.9. What is sales marketing?

Master what marketing is, its core principles: customer focus, segmentation, communication and ethics, and how to apply them to boost your sales as a coach.

04:45 🔒

5.10. What motivates us to buy?

Identify why people buy and how to tailor messages, highlight emotional benefits, solve problems, offer convenience, and leverage recommendations to increase your sales.

04:38 🔒

5.11. Think like a buyer

Master how to think and empathize with the buyer to identify their motivations, personalize the offer, communicate benefits, and improve the experience and close more sales.

05:11 🔒

TOPIC 6: CLOSING SALES
11 Lessons00:51:42
Close more sales with ethical techniques: key questions and alternatives, objection handling, scripts and practical closes, post-sale follow up, use of contrast and roleplays to build trust and retain clients.

6.1. Introduction to the sales closing process

Master effective closing techniques, objection handling, communication and follow up to turn interest into sales and earn customer trust.

04:09 🔒

6.2. The use of questions in closing sales

Master closing sales by asking key questions, building trust, and using silence after the purchase confirmation question, while avoiding manipulative tactics.

04:26 🔒

6.3. Useful questions to close a sale

Master the key questions to uncover needs, handle objections, and present proposals that close sales by offering personalized solutions.

04:26 🔒

6.4. Secondary questions

Master the use of alternative questions to guide a customer toward choosing between options, draw out their preferences, and resolve objections to close the sale ethically and effectively.

05:19 🔒

6.5. Customer follow-up after the sale has been made

Design a post-sale follow-up that builds customer loyalty: thank customers, communicate respectfully, gather feedback and turn purchases into lasting relationships.

05:10 🔒

6.6. Why is it necessary to create a list of sales closings?

Master a practical list of sales closing techniques to close consistently, tailor methods to each client, and boost results through practice and team feedback

04:44 🔒

6.7. Techniques for closing the sale: preparing a script

Prepare an effective closing script: client research, a clear structure, answers to objections and a call to action to close more sales.

03:57 🔒

6.8. Sales closing techniques: closing of tressis

How to apply the Tressis close to create urgency and scarcity, design irresistible offers, use testimonials, and ask for the final commitment that seals the sale.

03:58 🔒

6.9. Techniques for closing the sale: apologies

Use sincere apologies to recover sales, learn to communicate empathy, offer alternatives, highlight benefits, and follow the process to turn objections into closed deals.

04:38 🔒

6.10. Techniques for closing the sale: offer first what the customer does not want.

How to use the contrast technique: offer a less desirable option first so the second appears more attractive and closes more sales, including practical examples and scripts to present it with transparency

04:54 🔒

6.11. Sales closing simulation exercises

You will practice closing techniques through simulations: persuading hesitant customers, negotiating prices, securing add-on sales and handling objections to increase closed deals and confidence.

06:01 🔒

TOPIC 7: STRATEGIES, TECHNIQUES AND METHODS APPLIED TO SALES
11 Lessons00:55:10
Master persuasive and ethical closing techniques, neuromarketing, body language and anchoring, turn leads into sales, organize products, create urgency, use samples and craft short pitches that close more deals.

7.1. Presumptive closure technique

Master the assumptive close technique to project confidence, provide persuasive options, and increase the likelihood of closing sales.

04:31 🔒

7.2. Benjamin franklin's method of closure

Use the Benjamin Franklin closing method to create a pros and cons balance, anticipate objections, and guide undecided clients toward an ethical and effective sales close.

03:55 🔒

7.3. The use of neuromarketing in sales

Discover how to apply neuromarketing techniques to evoke positive emotions, simplify messages, leverage social proof, enhance design and atmosphere, and increase your sales.

04:48 🔒

7.4. Mirror neurons

Discover how to leverage mirror neurons to connect with customers and increase sales through body language, active listening, storytelling, subtle mirroring, visual presentations and testimonials

05:00 🔒

7.5. The anchoring technique

Master the anchoring technique for sales: learn to link positive memories to your product using stories, images and sensory elements, and apply it ethically and effectively to influence buying decisions.

04:55 🔒

7.6. Networking as a sales method

Master networking to turn contacts into sales: build strong relationships, generate referrals, leverage events and LinkedIn, and nurture connections that create opportunities.

05:39 🔒

7.7. Product placement

How to place products strategically to boost their appeal and sales, organize them by category, position hot spots, use visual merchandising and samples, apply cross-selling and rotation, and analyze results.

05:17 🔒

7.8. The urgency factor

How to generate and use urgency in sales: ethical techniques like scarcity, time-limited incentives, deadlines and personalized messages to speed decisions and close more deals.

04:47 🔒

7.9. The impact of samples

How to use samples to reduce uncertainty, spark interest, differentiate your offer, and increase sales through representative samples, timely delivery, and persuasive communication.

04:52 🔒

7.10. Creating a compelling elevator pitch

Create and refine a clear, persuasive elevator pitch: define your objective, know your audience, communicate your value proposition, and close with a call to action.

06:32 🔒

7.11. Selling like a child

Discover how to use the curiosity, honesty, imagination, enthusiasm and persistence of children to sell more authentically, creatively and effectively.

04:54 🔒

TOPIC 8: OBSTACLES IN SALES
9 Lessons00:44:51
Turn objections and complaints into sales through active listening, empathy, validation, solutions and proof of value, mastering closing, urgency and guarantees to rebuild trust.

8.1. Objections vs. Complaints

You will identify the differences between objections and complaints, learn how to handle them with empathy, and turn objections into opportunities to close sales.

05:34 🔒

8.2. Effective strategies to deal with objections and achieve sales success.

Master techniques to listen actively, ask to understand, validate objections, offer solutions, demonstrate value with proof, and close conversations with confidence.

04:45 🔒

8.3. Common sales excuses

How to turn buying excuses into closed sales by identifying common objections and using practical responses for budget, need, trust, urgency and indecision.

05:02 🔒

8.4. How to respond to negative comments?

Respond effectively to negative comments: use active listening, stay calm, thank them for feedback, apologize sincerely, offer solutions, move the conversation to private, and use the complaint to improve.

04:52 🔒

8.5. Respond vs. React

Distinguish reacting from responding in sales and learn to listen, manage emotions, and offer strategic solutions that build trust and deliver better results.

05:00 🔒

8.6. Putting ego aside

How to let go of ego to practice active listening, empathy and adaptability, focus on customer needs, and boost sales through continuous learning.

04:36 🔒

8.7. Paralysis due to over-analysis

How to recognize and overcome paralysis by analysis in sales, with concrete strategies to decide quickly, prioritize tasks, and regain confidence to close more deals.

05:39 🔒

8.8. How to convince an insecure customer?

Turn hesitant customers into buyers by using active listening, empathy, benefit focus, urgency with offers, and guarantees to close more sales.

04:16 🔒

8.9. Strategies to convince the customer that your product is not overpriced.

You will convince customers that your product is worth its price by learning to demonstrate value, use testimonials, customize proposals, and calculate return on investment.

05:07 🔒

TOPIC 9: DOCUMENTATION TO DOWNLOAD
1 Lessons00:00:00

📥 9.1. Download agenda in pdf

🔒

Sales Coaching Course Details

Sales Coaching Initiation Course Information

We offer the [SALES INITIATION COURSE] so that students can see the methodology of the [SALES COACHING COURSE], which includes videos, quizzes, exams, documentation and more. This Initiation course is composed of the first topics of the specialized course and is offered to help interested students clarify any doubts they may have.

To sign up for the Starter course, simply click on the [REGISTER] button and start enjoying the benefits of online training.

Offer for the unemployed Sales Coaching Course

The Sales Coaching - Skills and Techniques course is a training offer priced at $6, aimed at the unemployed.

Our program will let you master commercial strategies and develop the necessary skills to enrich your experience and boost your professional competencies and advance your career.

Discounted Sales Coach Course at a low price for Workers

Exceed all your sales goals with this hands-on Sales Coaching course for only $6, aimed at the most ambitious sellers.

You will refine persuasion and closing techniques, significantly raising your conversion rate and standing out for your outstanding professional skills, delivering measurable, lasting results.

Official Sales Coaching Certification

This commercial strategy course culminates in the award of a proprietary diploma of excellence. While not official, it serves as a quality endorsement that certifies your training in advanced persuasion techniques. It is an ideal credential to strengthen your professional profile and a reliable mark of trust to demonstrate that you have successfully completed the studies.

To obtain the diploma, passing the tests associated with each video is mandatory. That requirement ensures our certifications remain rigorous, meaningful, and valuable.

Career Opportunities of the Coaching for Salespeople Course

In the competitive world of sales, participating in our Sales Coaching program is essential to improve your skills and advance your career. This course is designed not only to increase your sales performance by up to 19% according to studies, but also to open doors to new career opportunities.

Upon completion of our program, you will be equipped to take on leadership roles in sales teams, become an independent sales consultant, or lead workshops and seminars as an expert in the field. In addition, the skills acquired will ideally position you for management roles, helping you to facilitate sales objectives and generate impactful results in any company.

This is the ideal time to broaden your professional horizons and secure a prominent place in the dynamic field of sales - invest in yourself and open new career doors with our Sales Coaching program!

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Frequently asked questions about Sales Coaching

What is sales coaching and how can it help salespeople?

Sales coaching offers several benefits, such as improving employee retention rates, spreading best practices, and maximizing the return on investment in sales training.

Additionally, it allows sharing successful strategies among teams and reinforces long term learning, which helps salespeople maintain a high level of performance and better adapt to market changes.

What role does feedback play in sales coaching?

Feedback is essential in sales coaching because it helps salespeople identify their strengths and areas for improvement and implement effective changes in their sales strategies.

Providing constructive, positive feedback tailored to each salesperson's individual needs fosters an environment of growth and continuous improvement. Feedback should be frequent and delivered in real time to maximize its effectiveness.

What techniques are used in sales coaching?

Sales coaching techniques include the use of sales data, varying coaching styles, and the implementation of real time coaching software.

Using data helps identify areas for improvement, while mixing different coaching styles [strategic, tactical, and specific skills] ensures comprehensive development of salespeople. Live call coaching provides immediate feedback and allows strategy adjustments during conversations with prospects.

How do you prepare an effective sales coaching session?

Preparing an effective sales coaching session involves setting clear objectives, creating an agenda, and using performance data to guide the conversation.

It is crucial to consider the goals and desired outcomes, gather relevant data on the salesperson's performance, and be prepared to discuss these points during the session. Encouraging open dialogue and asking appropriate questions is also vital to better understand the salesperson's needs and perceptions.

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