Voice messages

Voice messages have long been a communication tool used in sales. However, with the increasing reliance on instant messaging and digital communications, it is natural to wonder whether it is still appropriate to leave voice messages for customers to whom we wish to sell a product or service. In this session, we will explore the pros and cons of leaving voice messages and discuss whether or not to use this form of communication in the sales process.

Advantages

First, it is important to recognize that voice messages have some key advantages. One of the most prominent benefits is the ability to convey emotion and intonation through voice. Unlike text messages or emails, voice messages allow the salesperson to convey their enthusiasm, confidence and commitment in a more personal and authentic way. This can be especially effective in capturing the customer's attention and establishing an emotional connection.

In addition, voice messages offer the opportunity to provide detailed and relevant information in a concise manner. Rather than sending a long text or email with too much information, a well-structured voice message allows the salesperson to summarize the key points of the offer and highlight the most important benefits. This can be especially useful when it comes to explaining technical features or answering specific customer questions in a clear and straightforward manner.

Disadvantages

However, despite these advantages, there are also important challenges and considerations when leaving voice messages. First, it is important to keep in mind that many people are busy and may not have the time or inclination to listen to long voice messages. In a world full of constant information and distractions, it is essential to capture the customer's attention within the first few seconds of the message to prevent them from deleting it without fully listening to it.

In addition, there is the possibility that the voice message may not be delivered or may be lost in the customer's inbox. Some people may have settings on their phone or prefer not to receive voicemails from unknown numbers. This means that the message may not reach its intended recipient, limiting its effectiveness as a communication tool.

Things to consider

An important factor to consider is the customer's preference. Some people prefer written communication, such as text messages or emails, as it allows them to read and respond at their convenience. Others may value the more personalized experience of a voice message. As marketers, it is important to adapt to our customers' preferences and use the communication channels that are most effective for them.

The decision to leave a voice message should also be based on the stage of the customer relationship. In the early stages, when we are establishing initial contact with a potential customer, voice messages can be useful to capture their attention and generate interest in our offer. However, once more regular communication has been established, it may be more effective to use other means of communication, such as text messages, emails or face-to-face meetings, to maintain the relationship and move the sales process forward.

It is important to mention that regardless of whether you choose to leave voice messages or use other means of communication, the quality of the message is crucial. An effective voice message should be clear, concise, relevant and persuasive. It should provide valuable information, highlight the benefits and show the value of our offer. It is also important to leave a clear and convenient way for the customer to contact us in case they have any questions or want more information.