Text messages

Text messaging has become a popular form of communication in today's world. They are fast, convenient and widely used in our daily lives. In sales, it is natural to wonder whether it is appropriate to leave text messages to customers to whom we wish to sell a product or service. As a sales coach, we will explore in this session the aspects to consider when deciding to use text messages in the sales process and whether they are an effective strategy.

Advantages

First, it is important to note that text messages have a more informal and concise format compared to other methods of communication, such as email or phone calls. This can be both an advantage and a disadvantage in the context of sales. On the one hand, text messages can grab the customer's attention quickly and directly, as most people check their text messages almost immediately. On the other hand, the brevity of the message can limit the amount of information that can be conveyed and make it difficult to convey complex or persuasive details.

One of the key advantages of text messaging is its immediacy. By sending a text message, the customer is likely to receive and read it quickly. This can be especially useful when you want to communicate urgent information or special time-limited promotions. For example, if you have a special offer that expires soon, sending a text message can generate a quicker response from the customer.

In addition, text messages can be used effectively for follow-up and reminders of appointments or meetings. If you have arranged an appointment with a client, sending a text message to confirm the time and place can be helpful and convenient for both parties. Text messages can also serve as follow-up reminders after a meeting or presentation, keeping your product or service at the forefront of the customer's mind.

Things to consider

However, there are certain things to consider before using text messages in the sales process. First, you must ensure that you have the customer's consent to send text messages. Complying with privacy regulations and policies is critical, and it is important to obtain the customer's explicit permission before sending promotional text messages.

In addition, it is essential to consider the context and relationship with the customer. Some customers may find text messages invasive or unprofessional, especially if they do not have a close relationship with you or if they are busy in their daily lives. Before sending a text message, assess whether it is appropriate and whether the client would prefer another, more formal method of communication, such as a phone call or email.

Another important point to consider is the content and tone of the text message. Since text messages have a space limitation, it is crucial to be clear and concise in your message. Avoid using excessive jargon or abbreviations that may confuse the customer. Also, use a professional and friendly tone to convey your message effectively.

It is important to keep in mind that text messages are not suitable for all sales situations. If the product or service you are offering requires a detailed explanation or a longer conversation, text messages may not be the best option. In these cases, it is preferable to use communication methods that allow for a more fluid interaction and better transmission of information, such as a phone call or an in-person meeting.