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TOPIC 1: FUNDAMENTALS OF IMAGE AND PERCEPTION
00:15:14
You will manage your personal, professional and public image by learning to communicate coherently through verbal and nonverbal cues and clothing, strengthen self-esteem with visualizations, and value diversity and your own style.
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TOPIC 2: COLOR THEORY AND CHROMATIC PSYCHOLOGY
00:14:42
You will design palettes and looks that flatter each client by mastering light and pigment, the color wheel, temperature and undertones to sculpt shapes, convey emotions, and combine hues, neutrals, patterns and textures.
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TOPIC 3: APPLIED COLORIMETRY [SEASONAL SYSTEM]
00:18:55
Detect the biological palette and color temperature from veins and sun reaction to choose tones, metals and fabrics that harmonize the face, identify seasons and use the 12 point system to expand your palette.
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TOPIC 4: VISAGISM: ANALYSIS OF THE FACE
00:12:48
Analyze faces using the rule of thirds and measurements to select haircuts, makeup, and accessories that balance features and bring the face closer to an ideal oval
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TOPIC 5: HAIR AND MAKE-UP STYLING [VISAGISM II]
00:12:16
Balance faces with cuts, volume and bangs, choose color by season and undertone avoiding oxidizing tones, use light and shadow and contour to slim, and shape brows using three guides from the nose
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TOPIC 6: FEMALE BODY MORPHOLOGY
00:16:11
Identify five somatotypes, measure shoulders, waist and hips, and use cuts, lines, textures and contrasts to balance and flatter triangle, inverted triangle, rectangular, hourglass and oval silhouettes.
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TOPIC 7: MALE BODY MORPHOLOGY
00:08:52
Identify your body type and use men's tailoring to broaden shoulders on ectomorphs, add flexible shaping for mesomorphs, and create a vertical look for endomorphs with vents and prints.
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TOPIC 8: UNIVERSAL STYLES AND PERSONALITY
00:15:09
Create an authentic, coherent style: distinguish fashion from style, choose trends that represent you, and master natural, traditional, elegant, romantic, seductive, creative and dramatic styles, adapting them to the context.
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TOPIC 9: DRESS CODES AND SOCIAL ETIQUETTE
00:17:02
Master how to use garments, lines, colors and gestures to project authority or approachability, tell informal from casual, apply footwear, fit and accessory rules by gender, and build Smart Casual, formal and dress outfits
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TOPIC 10: MEN'S CLOSET
00:10:20
Master which shirts and pants to own, how to pair them with sweaters, coats, shoes and accessories, and how to apply fit and pattern rules for a flawless, versatile style.
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TOPIC 11: WOMEN'S CLOSET
00:12:32
Master how to choose and pair key garments, suits and coats, footwear by occasion and height, and essential accessories to create versatile, flattering, authoritative looks.
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TOPIC 12: CLOSET MANAGEMENT AND ORGANIZATION
00:14:37
Streamline and organize your wardrobe by filtering for condition and fit, use the four-box method, standardize hangers, create outfit combinations to multiply garments, and plan compact wrinkle-free travel capsules
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TOPIC 13: PERSONAL SHOPPER: THE ART OF SHOPPING
00:09:35
Identify needs and budget, find and filter stores, design efficient shopping routes, assess fabric quality and cost per wear, shop wisely, and set clear fees and practical styling guides.
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TOPIC 14: NON-VERBAL COMMUNICATION AND ETIQUETTE
00:11:52
Align clothing, posture, movement and microexpressions to project confidence and credibility, interpret distance, gestures and eye contact, and master greetings, manners, conversation and netiquette.
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TOPIC 15: IMAGE COACHING: METHODOLOGY
00:09:55
Design consultations in five sessions using strategic questions and a diagnostic interview to uncover style, build rapport, define purpose and SMART goals, and create a functional, sustainable wardrobe.
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TOPIC 16: CONSULTANT'S TOOLS AND MATERIALS
00:08:24
You will master using metallic and neutral cloths to assess skin temperature, neutralize the face, and create a DIY color kit, and transform swatches, a color box and a lookbook into replicable palettes and guides
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TOPIC 17: BUSINESS AND MARKETING FOR CONSULTANTS
00:12:03
Create a business and commercial plan for your esthetic service: mission, legal structure, profitable pricing, SWOT, ideal client, unique proposition, 4Ps, packaging, channels, visual identity, partnerships and loyalty.
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TOPIC 18: SPECIALIZATIONS AND THE FUTURE OF THE PROFESSION
00:06:46
Advises companies on dress codes and uniforms, accompanies and soothes clients at events, broadens your role as a personal shopper in real estate and gastronomy, and integrates image and personal development.
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TOPIC 19: DOWNLOAD PDF DOCUMENTATION
00:00:00